To The Culture Pop Team

The following portfolio shows how I’ve approached Piper Sleepwear as I would a client or brand I was managing, I’ve included a short note with each example to explain why I think the content worked, why it didn’t, or what I was testing strategically. The goal was to slowly build out Piper’s brand world through music, color, personal experiences, conversations with the audience, aesthetics, and product storytelling.

This portfolio does not include influencer content. Please see my Creator Impact Report, linked in my main resume, for that work.

Behind-the-scenes TikTok capturing the energy and personality of a Piper Sleepwear photoshoot. A good example of creating authentic, short-form content in real time while also collaborating with Boston influencers to generate organic, non-paid posts around the shoot.

Product video that leaned into the “New England grandma” trend while nodding to the L.L.Bean boat tote moment that took over social this summer. This video also uses a trending audio.

A piece of non-product content created to give the Piper audience something interesting and saveable, while still subtly connecting back to the brand. It reflects my approach to creating content people want to engage with on its own, rather than relying on the product or founder to drive every interaction.

Aesthetic, location-driven content designed to build brand awareness through tagged locations. Tagging Martha’s Vineyard and other relevant New England locations helps Piper reach the local audience I’m actively building.

Example of speaking directly to the Piper community while leaning into a moment of unexpected virality. While my broader growth strategy favors slow, steady audience building, I recognized an opportunity to join the conversation authentically and turn a timely moment into more personal engagement.

An example of a founder-led content strategy I tested but ultimately decided not to continue. There’s been a lot of conversation around founder-led content working especially well for food and beverage CPG brands, while it can feel less natural for clothing brands. For Piper, it started to feel too far from the plot, so I chose not to keep pushing it.

Social Media Portfolio

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Sasha Hagan

To The Culture Pop Team

Social Media Portfolio

Sashahagan7@gmail.com